Protect Your Business with General Liability Insurance
One accident. That’s all it takes to throw your business off course. Whether it’s a customer injury, damage to someone else’s property, or a legal dispute over advertising, unexpected claims can lead to costly setbacks.
That’s where general liability insurance may help. Depending on your policy, it can offer financial protection by helping cover legal fees, medical costs, and settlement expenses for third-party injury or property damage claims.
At Merrill Insurance, we’ve seen just about every kind of claim. We use that experience to help business owners explore coverage options, understand their risks and confidently make informed decisions. Whether you run a retail shop, manage a construction crew, or consult clients from an office, we’re here to help protect what you’ve worked hard to build.

What Does General Liability Insurance Cover?
A well-structured general liability policy may provide financial protection against certain covered risks. Coverage may include:
Bodily Injury & Medical Expenses
This may help cover medical costs if a customer, client, or third party is injured on your business premises, subject to policy limits.
Property Damage
Depending on the policy, this can provide coverage for accidental damage to third-party property caused by your business.
Legal Defense & Settlements
This may help cover attorney fees, court costs, and settlements if your business is sued, as defined by policy terms.
Personal & Advertising Injury
Coverage may extend to claims of libel, slander, or copyright infringement, subject to policy conditions.
Who Might Need General Liability Insurance?
Many businesses may benefit from general liability coverage, but it is particularly valuable for:
Contractors & Construction Firms
Can provide coverage for certain job site accidents and third-party damage.
Retail & Hospitality Businesses
Helps address customer injuries and slip-and-fall claims.
Professional Services & Consultants
May help shield against advertising-related liability claims
Small Businesses & Startups
May help mitigate financial risks from liability claims.

Why General Liability Insurance Matters
- Meets industry and contract requirements
- It may help reduce financial strain from legal and medical costs
- Shows your clients and partners you take responsibility seriously
Accidents may be part of doing business, but financial hardship doesn’t have to be. At Merrill Insurance, we’re guided by our values and driven to serve with care, honesty, and clarity. We’ll walk you through the options and help you secure coverage that protects your business today and supports your goals for tomorrow.


